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Looking for an Industrial Alliance Life Insurance Quote

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If you're looking for an Industrial Alliance Life Insurance Quote this is the review for you. Not only is Industrial Alliance (iA Financial Group) one of the biggest life insurance companies in Canada, it's also one of the best. They have a fantastic suite of products at affordable prices. We give Industrial Alliance Insurance 4 stars. They make our list of top life insurance companies in Canada!

Lots of people are looking for an Industrial Alliance Life Insurance quote and who can blame them? They are one of the biggest and best health and life insurance companies in Canada.

If you read my reviews, you know that not all insurers are created equal. Each one has its own products and underwriting standards. 

This is why it’s so important for you to do your homework. Picking the best company for your circumstances can literally save you thousands.

So, let’s dig into this review to get you the most bang for your buck!

Please Note: All our life insurance company reviews are intended to provide you with valuable info to help guide your buying decision. You’ll see us use Industrial Alliance and IA financial group interchangeably as they are the same entity.

Policy Architects

A Few Words About Industrial Alliance (iA Financial Group)

There are a lot of Industrial life insurance reviews out there, but we like to really get into the nitty gritty. This is why history is important. 

If you like powerful companies with a great story Industrie Alliance ticks those boxes.

Its history goes back over 125 years beginning with two insurance companies in Quebec. Alliance Nationale, a Mutual Aid Society created in 1892, and the Industrial Alliance Life Insurance Company founded in 1905 merged in 1987. 

Rebranded as IA Financial Group in 2015, Industrie Alliance has evolved from a mutual insurance company to a publicly traded one.

It has also expanded from a health and life insurance company into a full-fledged financial services firm operating across all of Canada and the United States.

Hmm I like it! They have been around for a long time which says they know what they are doing...

Sure, but we should still dig a little deeper! There's more to reveal about iA's financial standing! 

 Industrial Alliance Financial Rating 

It’s always a good idea to make sure the life insurance company you’re considering is solvent and financially stable. In Canada, this industry is highly regulated, and the majority of carriers have strong financials including iA Financial Group.

AM Best confirmed a financial strength rating (FSR) of A+ (superior) for Industrial Alliance Insurance and Financial Services Inc. They were also given the Long -Term Issuer Credit rating of “aa” which is considered Excellent.

Rest assured your life insurance policy and investments are safe with iA.

Wow now that's amazing! Where can I sign up?

Hold on a second! We aren't even close to making that sort of decision yet. Why don't we take a look at some Industrial Alliance online reviews?

 Industrial Alliance Reviews Online

A client of mine recently emailed me about a negative Industrial Alliance review he saw online. It left him with some doubts about the coverage I helped him secure.

I told him the same thing I tell most people regarding negative online reviews. Google any life insurance company and I guarantee you’ll find negative reviews, often more than a few. 

It’s estimated that approximately 1.5% or about “15 people out of 1000” leave online reviews. Can you guess the proportion of them that are negative? It’s a lot.

Consumers have a higher tendency to leave a negative review when they're angry and feel they've received poor service or quality. Not only that, apparently 1 out of every 15 online reviews are left by individuals who haven't even used or purchased the service they're reviewing.

Does That Mean You Should Throw the Baby Out with the Bath Water? 

Am I suggesting reviews should be ignored? Absolutely not! But they should be put into context.

For example, my client saw one negative review about a life insurance claim, but the majority of the bad reviews are related to Industrie Alliance Group Benefit Claims.

These are Consumers griping about the service they receive around health and dental claims through work.

Given the sheer volume of those kinds of transactions, complaints and negative reviews go with the territory. 

Bottom line, reviews shouldn’t be the only criteria used to decide whether a life insurance company is right or wrong for you. 

Industrial Alliance Google Reviews

Industrial Alliance is one of those companies that opted out of Google reviews. 

They don’t have them up and with the trend toward bashing life insurance companies I can’t really blame them.

Ok so I want to know a little bit about their products! 

YEP! Love this part. Let's take a look to see what they offer now! 

 Industrial Alliance Life Insurance Products

As I mentioned above, all life insurance companies approach their products differently.  Some choose a broad range of insurance and financial services while others niche down in one area.

This is one aspect of my reviews where I’m a little conflicted. Sure, there is something to be said for being a one-stop shop for coverage BUT did you ever hear of the statement, “Jack of all trades master of none”?

Hey, it may be a little unfair but sometimes I gravitate towards companies that have streamlined focus. For example, if you deal with nothing but life insurance, you’re gonna know it inside and out.

Industrial Alliance Life Insurance is one of those companies that explores other areas of insurance and financial advisory services.

In fact, they offer a staggering array of products that include Industrial Alliance Group Insurance and benefits. That being said, I’m going to focus primarily on their insurance offering. Let’s check them out now!

Term Insurance

If you’re looking for an Industrial Alliance Life Insurance quote – you need to select a product. One of the most important decisions you make is the type of life insurance. 

Term life insurance is the purest form of coverage and it’s both flexible AND affordable! That’s why we recommend it to most people MOST of the time.

Hey, don’t get me wrong permanent life insurance works a charm in some situations…

…. BUT for the majority of families looking for income replacement or mortgage protection, term works best.

Industrielle Alliance has two term life insurance offerings: 

Industrial Alliance - Pick A Term

This coverage is meant to help families who need protection for a specific period. 

Similar to RBC, you may select any term from 10 – 40 years in one-year increments. This means you don’t have to pay for more or less protection than you need. Or if you don’t like even numbers, how’s a 33-year level term sound?

Industrial Alliance’s Pick Aa Term is fully underwritten coverage that is available to people under age 71. The good news is you can also apply for higher face values. Coverage maxes out at $10,000,000! 


Industrial Alliance - Access Life Term Insurance (No Medical)

Access Life works for people who have a history of medical issues. If you think you are going to have a tough time getting insured or you have an aversion to needles and nurses, this iA Financial Group product for you!

You can select a 15, 20 or 25 year term and you don’t have to take a medical exam to get your coverage in place. Answer some quick health questions to get approved.

Buyer beware! As with all non-medical coverage, simplified issue term life insurance is ALWAYS more expensive. This is because the life insurance company takes on greater risk to insure you.

 There are also limits to the amount of no medical life insurance you can purchase. For example, Industrial Alliance offers a maximum of up to $500K of protection for people up to 71 years of age.

Permanent Insurance

Permanent life insurance is a much more complicated and EXPENSIVE product. 

This is because your beneficiary is guaranteed to receive a payout as long as the premiums are paid up.

Permanent insurance works a charm for people: 

  • looking for tax shelters because they maxed all the usual vehicles out.
  • who have dependents with special needs. You can use permanent insurance to fund a trust.
  • have an estate where taxes are an issue (for example those of you who have a cottage or a home to leave to their beneficiaries).
  • have a business. Permanent insurance can help those who are living keep the business running even if you’re not there.

Looking for final expense assistance?  It’s a cheap and easy way to make sure your loved ones are left to foot the bill.

Industrielle Alliance has a number of options:

industrial Alliance Life Insurance Quote

Industrial Alliance Whole Life Insurance

If you are looking for coverage until the day you die, whole life insurance is the pick for you. 

Unfortunately, Industrial Alliance doesn’t give out much information about this product.

You can get coverage up to a maximum of $10,000,000!  

Buyer beware, whole life insurance can be a tough one to keep up with. All too often people run into difficult times financially and are unable to pay their premiums. If they lapse you can lose your investment. 

With administrative charges, this is bad news for you!

Industrial Alliance Child Life & Health Duo

Child Life & Health Duo is a gift for your child. It’s guaranteed issue and protects them for life – even if they have a critical illness.

Premiums are paid in full by the time they turn 30 years old. 

You can obtain up to $500K of coverage! 

Industrial Alliance Whole Life & Serenity at 65

Life and Serenity 65 provides coverage with the added bonus of financial support after the age of 65 if you have:

  • Alzheimer’s 
  • Parkinson’s 
  • Paralysis 
  • Loss of autonomy 

Premiums are payable to age 100 and you get a break from payments if you are diagnosed with a covered illness. A monthly benefit is paid out in the form of an annuity if you develop one of these long-term chronic conditions.

Up to $1,000,000 of coverage is available! 

Industrial Alliance Universal Life Insurance

Universal Life Insurance is another permanent product but it’s more flexible than other permanent counterparts. It can be used to build up cash value or designed with guaranteed minimum level premiums. 

Industrial Alliance has two options:

  • Industrielle Alliance Genesis: This policy protects your family or business from financial issues caused by sudden death and provides funds for retirement. You choose the coverage amount which can be a face value or face value plus an investment. 10, 15 and 20 year terms are available.
  • EquiBuild: Enables you to retain coverage AND increase your face amount or savings under the policy. There’s also a unique feature. Cash surrender values start accumulating the first month and can be used to take a break from your payments (in case you run into financial issues). If you pay your premium annually iA also waives your policy fees. You choose the face amount, but it can be augmented through contribution to a fund.

Industrial Alliance - Access Life Plus (No Medical Life Insurance)

iA Access life is simplified issue whole life insurance. 

If you have moderate or serious medical problems this may be the answer for you.

A few quick questions are asked about your health to determine where you stand. No needles & no doctors. Fear not, life insurance options are available even if you have a history of medical issues. 

The good news is you can get as little as $10,000 or as much as $500,000 of coverage!

If you’re a senior with moderate health issues, this is a great product for a small burial insurance policy of $10,000 or more. 

Looking For an Industrial Alliance Life Insurance Quote?

Industrielle Alliance Critical Illness Insurance

Critical illness is something that we all should consider. Let’s face it, everyone is increasingly looking at a contracting a serious illness that they won’t die from. 

What happens when your pay cheque stops, but there is no life insurance payout to help foot the bills? 

This is where Critical Illness insurance comes in.

Industrial Alliance has a number of different options:

  1. Transition – 25 Illnesses: Industrial Alliance claims this is the most comprehensive coverage on the market. 25 illnesses and 5 juvenile illnesses are covered. You can get protection for up to $2,500,000! There’s not medical exam, simply answer some questions to see if you qualify.
  2. Transition – 4 Illnesses: Coverage for the most common illnesses that include: cancer, cerebrovascular accident, heart attack and bypass surgery (and 5 juvenile illnesses). You can get protected for up to $2,500,000! There’s not medical exam, simply answer some questions to see if you qualify.
  3. CancerGuard: Simplified-issue insurance coverage for 10, 20 or 25 year terms. You’re protected for up to $125,000 if you are diagnosed with cancer. You can customize this policy.
  4. Child Life & Health Duo: Combine whole life insurance and term critical illness insurance. Your Critical Illness insurance is paid up when your child turns 30 but the Whole Life remains in force. 25 illnesses and 5 juvenile illnesses covered with up to $500,000 of coverage.
  5. Kiddy Plan: Children between 2 – 5 years of age are provided with free critical illness insurance for 12 months. A $2,000 lump sum is paid out if they are diagnosed with a covered critical illness.

Disability Insurance

Disabilities are also far too common. What happens to your family if you become disabled and need to cut down on your hours or even take time off? Industrial Alliance provides a few options for such an occurrence:

  • Superior Program: No matter where you get injured, you’re protected. If a covered event disables you Industrial Alliance provides a tax-free monthly payment to help you get through some tough times. You may select a 2 or 5 year period until age 65.  Premiums are based on your occupation.
  • Acci-Jet Program: Covers a soft tissue injury or illness. This protection is available without a medical exam, and you can select a 2 or 5 year coverage period until age 70. Premiums are based on your occupation.

 Industrial Alliance Applications Process

Industrial Alliance has a cool tool to determine your rates for term life insurance.

You are asked a couple of quick questions:

Industrial Alliance Life Insurance Term Application

The simulation tool then calculates your premiums. I used a female, married, nonsmoking client, who is 40 years old.

The iA life insurance calculator tells me it’s going to cost $37.80 for $500,000 of term insurance. It’s an approximation of how much she’ll spend BUT…

It doesn’t tell us whether it’s Term 10, Term 20 or Term 33. After doing some research, it turns out it’s a quote for 20-year term, but it doesn’t indicate this anywhere during the process.

In essence, the calculator is a sales gimmick to get you to enter your personal info so an advisor can call you. This is pretty common with many insurers' web sites

…As you know I highly recommend speaking to an independent life insurance agent before you make any decisions. 

Superior Risk Tolerance Program

If you have one or more health issues that will result in a rating with most carriers, it’s possible you could receive a lower rating or no rating at all with Industrial Alliance.

Ultimately this means you could save money on your life insurance. 

iA’s Superior Risk Tolerance Program is available to advisors with clients who have moderate health issues like well-managed diabetes, a large build and/or high blood pressure. Consumers are eligible if they’re 70 years of age or under and applying for coverage amounts of $1 million or less. 

If someone’s told you you’ll have to pay more for your life insurance because you have diabetes, schedule a call with Policy Architects today. We can tell you whether you’re eligible for this program.

Looking For an Industrial Alliance Life Insurance Quote?


Alrighty then, this is the section you all came for, right?  If you’re looking for an Industrial Alliance Insurance Quote, I have some info for you!

Just bear with me for a moment though. Everyone wants to know how much their insurance is gonna cost ’em but realistically these are only ballpark figures. 

This is because your choice of insurer and the rating you receive play a very large role when it comes to your premiums,

So, without further delay – here are some figures for Industrial Alliance Life Insurance BUT always speak to an independent agent BEFORE you sign up for anything. We can save you thousands.

Industrial Alliance Life Insurance Quote

Male & Female, 30 Year Term, Standard, Non-Smoker


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No matter which policy that you go with — term life or whole life — be sure to shop around. If you take a policy from the first company you apply with, you'll almost certainly pay too much. The better strategy is always to solicit policy quotes from multiple insurance companies. That will give you an opportunity to compare policies side-by-side and see which will provide the most coverage for the lowest premium. 

Jeff Rose 

Business Insider, I am a Financial Advisor with 2.5 million of life insurance and every cent of it is the same kind for a reason

Industrial Alliance Pros 

Great User Experience 

I really like it when life insurance companies make it easy for potential clients to find out information about their products and prices. 

Industrial Alliance Life Insurance does just that and they even have an easy little tool that spits out term estimates…

…WITHOUT having to hand over all your personal info. NICE! 

Financially Stable

Alright! Industrial Alliance is one of the largest insurers in Canada and AM Best gives them an A+ rating. You can sleep well knowing your investment is safe with them and as if that wasn't enough...

Long History 

Industrial Alliance has been in business for 125 years. Which means they've weathered World Wars and tough economic times. This means their business is strong and leadership is pretty darned good. Another serious plus for this venerable company. 

Wide Range of Life Insurance Products

As one of the 7 biggest life insurance companies in Canada, Industrielle Alliance large selection of high-quality products including term, whole life, universal life, critical illness, no medical life insurance, group benefits, the list goes on....

Excellent Suite of No Medical Life Insurance Products

No medical or simplified issue term life insurance is one of the fastest growing segments of the Canadian insurance industry. Industrial Alliance's Access Life has one of the best selections of term and permanent no exam life insurance on the market.

They offer consumers, 6 months to 80 years of age, fast, guaranteed coverage without any need for a physical or medical exam. Face amounts range from $10,000 to $500,000 and can be a combination of term and permanent protection. iA's Access Life Immediate Plus is very popular with my clients who are seniors looking for a smaller amount of protection to cover funeral costs.

Low Minimum Face Amounts for Traditional Whole Life Insurance ($10,000)

If you're looking for a small whole life insurance policy to cover final expenses or funeral costs, Industrielle Alliance has got you covered. Similar to Wawanesa Life, iA offers full medically underwritten protection for amounts as low as $10,000. 

More Lenient with Diabetics And Moderate Risk Applicants

If you're in good health with mild issues like well-managed diabetes and high blood pressure, many life insurance companies will slap you with a rating right out of the gate. A "rating" means you pay more than the going rate, sometimes 150 -200% more.

Not so with Industrial Alliance. If you represent a rated risk because of a condition like diabetes type 2, you stand a good chance of receiving a standard risk rating and NOT being charged extra premiums. So if you're asking, can diabetics get life insurance with Industrial Alliance? The answer is yes. 

Competitive Rates

Industrial Alliance isn’t the cheapest life insurance in the marketplace but their rates are very competitive compared with other life insurance companies in Canada.

Looking For an Industrial Alliance Life Insurance Quote?

Industrial Alliance Cons

Industrial Alliance Life Insurance Warnings

Jack Of All Trades, Master of None?

ia financial group is a behemoth of a company which potentially makes product specialization a challenge. Depending on what you’re looking for, it sometimes good to consider a company that focuses on fewer products.

Industrial Alliance Life Insurance Warnings

Customer Reviews 

I am not going all out red for this con because as I mentioned before – anyone would be hard-pressed to find reviews for life insurance companies that are glowing. 

Sure, it looks like Industrial Alliance could improve some of the customer service experience BUT most of the complaints have nothing to do with their life insurance products. 

Is Industrial Alliance Insurance the Right Carrier for You?

If you are searching the internet for iA Financial Group Reviews, look no further we’ve got you covered.

We will get you an Industrial Alliance Life Insurance quote if it’s a good fit. 

Bottom line? IA is an excellent carrier and one I often recommend to clients for a number of reasons. When it comes to securing life insurance for someone with well-controlled diabetes, they’re probably my go-to company. 

Reviews are complicated because each and every company has something GREAT to offer. It gets confusing because they all approach products and underwriting differently.

What works for your parents or friend won’t necessarily work for you.

Call Policy Architects today and we will help you solidify your choice. 

James Heidebrecht Industrial Alliance Life Insurance

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