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Sun Life Insurance

Does Sun Life Insurance Have Everything Under the Sun for YOU?


James Heidebrecht Ivari Reviews 2020

Sun Life Insurance is one of the largest and most well recognized brands in Canada and around the world. They have a history spanning 150 years, an excellent range of products and solid financials. Sunlife Insurance doesn't offer the most affordable term rates in Canada but they are a solid insurer nonetheless.  We give them 4 stars.


James Heidebrecht Founder of Policy Architects

Sun Life Insurance…who hasn’t heard of this venerable company?

They are virtually EVERYWHERE. BUT does that mean they have everything under the sun for YOU?

One of the biggest mistakes my clients make is deciding on a life insurance company BEFORE they talk to me.

Did you know that life insurance isn’t a one size fits all sort of gig?

Just because an insurer works well for one person doesn’t mean it will work well for another. 

That’s why you need to read this Sun Life Financial review RIGHT NOW!

Sun Life Insurance Pros

A Word or Two About Sun Life Insurance 

Sun Life Assurance Company of Canada is a 150-year-old Canadian based insurance company.

This well-known insurer is a leader in Group Benefits, Group Retirement Services and Individual Insurance and Wealth.

With offices in 26 countries, including the United States, the U.K., China, Hong Kong, India, Indonesia, Bermuda, Ireland, Malaysia, the Philippines, and Vietnam…

…Sun Life Financial is an international rock star. 

Sun Life Insurance Question

Hey James - I have no idea where to start when it comes to purchasing life insurance!

Sun Life Insurance Answer

You and MANY others. Why would you unless you work in the industry or bought a policy before? So why don't we start with financial ratings...

​ 

Sun Life Insurance Pros

Sun Life Financial Rating 

So let’s face it – life insurance is a BIG investment. This is why it’s so important for you to do your homework when it comes to the financial stability of the insurer you choose.

There is nothing worse than paying your monthly premiums for decades only to find out that the insurance company you selected is going belly up!

Protections are in place to make sure you’re not completely SCREWED – but checking out the financial stability of any insurer you’re considering is a very important part of the process. 

If you are leaning toward Sun Life Insurance I’ve got some good news. They are a publicly-traded company with over $1 Trillion in assets under management as of December 31, 2019! Nice. They also rank #273 on Forbes Global 2000 list – the top two thousand public companies in the world. 

AND Sun Life Financial ranks as the third-biggest life insurance company in Canada! 

The accolades don’t stop there. Sunlife Life Insurance also boasts an A+ (Excellent) Rating from A.M. Best. Boo Yah!

Sun Life Insurance Pros

Sun Life Financial Customer Reviews 

Sun Life Insurance is a behemoth. So it’s no surprise that there is a bit of negative customer blowback.

NOTE: ALL life insurance companies have SOME negative reviews. It’s human nature to share mishaps rather than smooth dealings.

So I’d be careful when using customer service as a barometer for purchasing a policy. But you shouldn’t ignore it either.

Although Sunlife insurance isn’t officially accredited by the Better Business Bureau (BBB), they were assigned a Customer Review Rating of A+. Not too shabby right?

Sun Life Insurance Customer Service

However, Sun Life insurance customer service receives 1.5 out of 5 stars based on twelve customer reviews through the BBB.

This could have been better. Some of the issues mentioned in the last 12 months are related to advertising, sales, billing, collection, products, and services.

As you can see this is NOT a very straightforward way to select an insurer.

Looking For A Sunlife Life Insurance Quote?

Sun Life Insurance Pros

Sunlife Insurance Products 

Sun Life Insurance Question

Wow this is looking good James! ...but what products do they sell?

Sun Life Insurance Answer

As a life insurance nerd, this is my fave part of any review. Let's take a peek at their products now!

Sun Life Insurance Canada isn’t a one-trick pony. In other words, they sell much more than life insurance. 

I’m never sure if this is a pro or a con. YES a vast array of products is interesting and there’s something to be said for one-stop shopping.

Not to mention the fact that quite often there are discounts for people who bundle their insurances.

…BUT the cynical side of me thinks that it might be better to work with a company that specializes in one particular product niche.

It simply means that their energy is focused and not diffuse.

So here are the categories Sunlife Life Insurance has to offer: 

Sun Life  Permanent Life Insurance

Permanent insurance provides protection until you die. Which is appealing to a lot of people.

There is also a cash value accumulation feature that agents tout. Please remember, permanent insurance (whole or universal life) costs a LOT more than term AND it's not the most flexible product if you run into lean times.

If you want to understand more about how it works, read my cash value life insurance article here.

Please call an independent agent today to go through your options BEFORE you sign on the dotted line.

Sun Life Permanent Life Insurance

➢ SunSpectrum Permanent Life II 

Coverage options

 Single Life

  • Joint first-to-die, two lives include: Survivor benefit and Automatic survivor benefits
  • Premiums to the second death, two lives for joint last-to-die 
  • Joint last-to-die premiums to first death, two lives

Minimum amount

Single coverage

  • $25,000 for ages 0-64
  • $10,000 for age 65-85

Joint coverage

  • $25,000 for all ages

Maximum amount

  • $10 million
sun Life insurance guaranteed

➢ ​Sun Life Go Guaranteed Life Insurance

This product is guaranteed issue life insurance – which means there is no medical exam! 

In terms of coverage as you can see the values are light, to say the least. 

I would put this in the final expense life insurance category. If you are looking for quick and easy approval and are worried you might not qualify for a fully underwritten policy this might be the right choice for you.

To qualify you must be 30 – 74 years of age and live in Canada.

This policy provides single life coverage for the following face amounts:  $5,000, $10,000, $15,000, $20,000, or $25,000

Premiums are Guaranteed to remain level until age 95. Thereafter you are still covered but are no longer required to pay premiums. Now that’s a nice perk.

Other Benefits
• Terminal Illness
• Sun Life may choose to offer a lump-sum advance up to 50% of coverage amount if you encounter a life-ending illness, though it’s not a part of the contract
• 30-day free look – which means within 30 days if you are dissatisfied you can cancel your policy and Sun Life refunds your money

A Word of Warning: If you’re looking for life insurance because you are unwell please beware that this policy has a two year waiting period.

Death within 2 years of the policy issue date means your estate only gets your premiums back minus admin charges!

Universal Life Insurance is another form of permanent life insurance. You receive protection until the day you die, but this product is a bit more flexible. Confused? Find out if Universal Life is the right product for you.

Sun Life Insurance Universal Life

➢ ​SunSpectrum Universal Life II

This policy provides flexible permanent life insurance protection in addition to the opportunity for tax-preferred growth in savings.

There is also a reduced paid-up feature which allows you to stop making payments any time after age 70.

They also have a bonus if you maintain and grow your policy. Sun Life Insurance offers a wide variety of diversified investment account options.

Coverage options

  • Single life
  • Joint first-to-die
  • Cost of insurance payable to the first death with Joint last-to-die
  • Joint last-to-die with cost of insurance payable to the second death

If investing is your thing, Sun Life Insurance offers a number of options for you: 

  • Daily interest account (DIA)
  • Guaranteed interest account
  • Managed accounts
  • Investment bonus
  • Option to elect reduced paid-up insurance

Additional Benefits: 

  • Access to the policy fund while disabled, ill or injured
  • Living benefit
  • Survivor benefit on joint first-to-die
  • Automatic survivor benefit on joint first-to-die
  • Policy loans and withdrawals
Sun Life Insurance Universal Life

➢ ​SunUniversalLife II

This policy provides a choice of 5 death-benefit options and 6 cost-of-insurance options.

As with SunSpectrum Universal Life II this product offers a wide variety of diversified investment account options. Check it out!

Coverage Options

  • Single life
  • Joint first-to-die
  • Costs payable to the first death with joint last-to-die
  • Joint last-to-die with costs payable to the second death

Death Benefit Options: 

  • Level insurance amount
  • Insurance amount plus policy fund
  • Level insurance amount plus indexing
  • Return of Premiums (ROP)
  • Level insurance amount plus adjusted cost basis (ACB)

Investment Account Options 

  • Daily interest account
  • Guaranteed interest account
  • Managed accounts
  • Sun Life Diversified Account

Features 

  • Access to the policy fund when disabled, ill or injured
  • Early death benefit option
  • Living benefit
  • Survivor benefit on joint first-to-die
  • Automatic survivor benefit on joint first-to-die
  • Policy loans and withdrawals

Sun life whole life insurance is participating Life Insurance in combination with an opportunity for tax-preferred cash value growth. 

Your base insurance protection is guaranteed for life as long as premiums are up to date. 

You're also eligible to receive dividend payments. This money can be used to buy additional coverage, reduce your annual premium, earn interest or take it as cash. There are three types:

Sun Life Insurance Participating

➢ ​Participating Life Insurance

Sun Par Protector II

Provides permanent life insurance protection combined with long-term cash value and death benefit growth.

Premium payment options

  • Life pay
  • 10 pay
  • 20 pay

Coverage options

  • Single life
  • Joint first-to-die
  • Survivor benefit and Automatic survivor benefit are included
  • Joint last-to-die, premiums to first death (life pay only)
  • Joint last-to-die, premiums to second death

Minimum amount

  • $25,000 for ages 0 – 17
  • $50,000 for ages 18 – 85

Maximum amount

  • $15,000,000

Dividend options

  • Paid-up additional insurance
  • Enhanced insurance
  • Annual premium reduction
  • Dividends on deposit
  • Cash payment

Additional features

  • Guaranteed cash values
  • Policy loans
  • Withdrawals
  • Living benefit
  • Survivor benefit on joint first-to-die
  • Automatic survivor benefit on joint first-to-die
Sun Life Insurance Participating

Sun Par Accumulator II

Provides permanent life insurance protection, with a focus on higher cash values over the short-term. You still get long-term cash value and death benefit growth.

Premium payment options

  • Life pay
  • 10 pay
  • 20 pay

Coverage options

  • Single life
  • Joint first-to-die
  • Survivor benefit and Automatic survivor benefit are included
  • Joint last-to-die, premiums to first death (life pay only)
  • Joint last-to-die, premiums to second death

Minimum amount

  • $250,000

Maximum amount

  • $15,000,000

Dividend options

Sun Par Accumulator II offers 5 dividend options for you to choose from based on your unique goals for protection now and in the future:

  • Paid-up additional insurance
  • Enhanced insurance
  • Annual premium reduction
  • Dividends on deposit
  • Cash payment

Additional features

  • Guaranteed cash values
  • Policy loans
  • Withdrawals
  • Living benefit
  • Survivor benefit on joint first-to-die
  • Automatic survivor benefit on joint first-to-die
Sun Life Insurance Protection for you

Sun Par Accelerator

Provides permanent life insurance protection that’s guaranteed to be fully paid-up in 8 years. You also build high cash values over the short-term, as well as long-term cash value and death benefit growth:

Premium payment options

  • 8 Pay (Single 0 – 65, Joint 18 – 65)

Coverage options

  • Single Life
  • Joint first-to-die
  • Survivor benefit and Automatic survivor benefit are included
  • Joint last-to-die, premiums to second death

Minimum amount

  • $250,000

Maximum amount

  • $15,000,000

Enhanced Dividend Options

Additional Features

  • Guaranteed cash values
  • Policy loans
  • Living benefit
  • Survivor benefit on joint first-to-die
  • Automatic survivor benefit on joint first-to-die

 

Looking For A Sunlife Life Insurance Quote?

Sunlife Insurance Term Products

So term life insurance is by far the most affordable and popular life insurance option out there.

In fact it's my "go to" insurance 90% of the time. Quite simply you get the best bang for your buck with term insurance and you can set it and forget it.

Here are Sun Life Insurance's term products: 

Sun Life Insurance term insurance quote

➢ ​SunSpectrum Term Insurance

SunSpectrum Term Life Insurance allows for a face value between $50,000 and $15 million! They offer typical terms: 10, 15, 20 or 30 years.

They policy is renewable until age 85 and may be  converted to permanent insurance until age 75.

Additional Benefits that are offered:

  • Living Benefits
  • Survivor Benefits on Joint First to Die
  • Automatic Survivor Benefit on Joint First to Die

Option Benefits that are offered:

  • Child Term Insurance Benefit (CTB)
  • Total Disability Waiver Benefit
  • Guaranteed Insurability Benefit (GIB)
  • Accidental Death Benefit (ADB)
  • Renewal Protection Benefit
  • Owner Waiver Disability Benefit
  • Partner Protection Benefit
  • Business Value Protection benefit
Sun Life Insurance term insurance quote

➢ ​SunTerm Insurance

SunTerm Life Insurance coverage allows for a face value between $250,000 to $15 million. Again they offer typical terms: 10, 15, 20 or 30 years.

They policy is renewable until age 85 and may be  converted to permanent insurance until age 75.

Additional Benefits that are offered:

  • Living Benefits
  • Survivor Benefits on Joint First to Die
  • Automatic Survivor Benefit on Joint First to Die

Option Benefits that are offered:

  • Child Term Insurance Benefit (CTB)
  • Total Disability Waiver Benefit
  • Guaranteed Insurability Benefit (GIB)
  • Accidental Death Benefit (ADB)
  • Renewal Protection Benefit
  • Owner Waiver Disability Benefit
  • Partner Protection Benefit
  • Business Value Protection benefit
Sun Life Insurance Policy

➢ ​Sun Life Go Simplified Term Life Insurance

This is simplified issue term life insurance, which means there is no medical exam and you need only answer 3 simple health questions to receive coverage in minutes. 

You can get face values of $50,000, $75,000 or $100,000 and your monthly payments are guaranteed to stay the same for the first 10 years.

Eligibility

  • You must be between 18 and 69 and live in Canada.

Coverage amounts

  • $50,000, $75,000 or $100,000

Term available

  • 10 year term

Exclusions

  • If you commit suicide within 2 years of the date your policy takes effect the claim won’t be paid. You will get your premiums back minus any fees.
  • Total insurance through this product cannot be more than $100,000.

Additional Benefits Offered: 

  • Living Benefit
  • 30 Day Free Look
sun Life health insurance

➢ ​Sun Life Go Term Life Insurance

This life insurance offering provides face values from $100,000 to $1 million.  Monthly payments are guaranteed to stay the same for the first term of 10 or 20 years.

Eligibility

  • You must be between 18 and 69 and live in Canada.

Renewable

This policy renews for the same term length you chose without any health questions asked. The premiums increase at renewal, then stay the same for the new term.

Exclusions

  • If you commit suicide within 2 years of the date your policy takes effect, your claim is denied. Sun Life Insurance refunds your payments paid up to then, minus any fees.
  • Total insurance amount for Sun Life Go products can’t be more than $1 million.

Additional Benefits Offered:

  • Living Benefit
  • 30 Day Free Look

Sun Life Personal Health Insurance

Sun Life Insurance Health Insurance

➢ ​Personal Health Insurance 

This insurance helps to disburse the risk of illness. Let’s face it medical bills can really cause havoc.

While we have provincial health plans – this covers the gaps. It helps pay for the following:

  • Prescription drugs to treat a chronic or serious health condition
  • Emergency medical services provided in another country
  • Practitioners like physiotherapists to promote wellness or help with injury recovery
  • Medical equipment to assist with your mobility

There are two products you can choose from:

  • Personal Health Insurance
  • Health Coverage Choice.
Critical illness insurance sun life

➢ ​Critical Illness Insurance - Sun Life 

This policy helps you pay for costs associated with a critical illness – which as you can imagine are substantial. 

If you have a condition covered by your policy you receive a lump-sum cash payment. The best part is you can spend this money any way you like. 

There are two plans on offer:

Sun Critical Illness Insurance

This plan covers a broad range of illnesses. Coverage is from $25,000 to $2,500,000. You can also cover your child for face values of $25,000 to $1,000,000.

Return of premium is available and you can convert this to long term care insurance. 

Express Critical Illness Insurance

This is less comprehensive. There are 3 available plans that cover the most common critical illnesses and conditions. Coverage is for $25,000 or $50,000. You don’t need a medical exam to get this instant coverage.

Sun Life long term care insurance

➢ ​Sun Life Long Term Disability  

This coverage provides an income if you are unable to care for yourself due to aging, an accident, illness or deteriorated mental abilities.

Once again, you can do what you wish with the money. If you have a disability this can REALLY help.

There are two options:

Sun Long Term Care Insurance

This plan offers a weekly benefit of $150 to $2,300 and provides a short waiting period (only 90 or 180 days). It also provides a first-payment bonus to help with costs incurred during that waiting period.

Sun Retirement Health Assist

The weekly benefit for this plan is: $500 to $2,300. The waiting periods are longer: 1 or 2 years which reduces the cost of your premiums.

Sun Life Disability Insurance

➢ ​Sun Life Disability Insurance

Disability insurance replaces a percentage of your income if you become unable to earn a living due to a disability.

An injury, serious illness or a mental health issue can affect your ability to work and the duration of a disability can be short or long-term.

There are different types of disability insurance plans, including individual insurance as well as and Sun Life group insurance plans.


Sun Life Insurance Home & Auto

Sun Life Insurance Auto

Sun Life Insurance doesn’t actually offer car or home insurance. 

I bet you’re wondering what the heck I’m talking about. Well, it’s not uncommon for large insurance companies to set up deals with other insurers so they can expand their range of products. 

This is one such case.

BelaireDirect is the insurance company that provides this product and I’m gonna save that review for another day! 

Sun Life Travel Insurance

Sun Life Travel Insurance

Sun Life Insurance doesn’t actually offer travel insurance. 

As I mentioned above they use other carriers to build out there coverage.

RSA is the company that offers travel insurance. Feel free to logon to the Sun Life Insurance page for more information.

Sun Life Group Insurance

Sun Life workplace benefits

➢ ​Workplace Health & Benefits 

Sun Life Group Insurance offers an employee benefits plan. This product offers a variety of health benefits that include coverage for the following: 

  • Drugs
  • Vision care
  • Hospital expenses
  • Paramedical
  • Medical services and equipment
  • Travel
  • Dental

Looking For Sun Life Quotes?

Sun Life Insurance Pros

Sunlife Insurance Rates

Policy Architects
Age$250,000$500,000
35 Year Old Male$38.93$60.75
35 Year Old Female $29.03$47.70
40 Year Old Male$56.93$95.40
40 Year Old Female$41.40 $72.90
45 Year Old Male$95.63$161.55 
45 Year Old Female$66.60$118.35 
50 Year Old Male$149.63$261.45
50 Year Old Female$105.08 $193.95 
55 Year Old Male$236.48$425.70
55 Year Old Female$169.65 $314.10 
60 Year Old Malen/an/a
60 Year Old Femalen/an/a
65 Year Old Malen/an/a
65 Year Old Femalen/an/a

*Sun Life Quotes above are for Lifetime Term 30, standard non-smoker rate as of June 28th 2020. 

Sun Life Insurance Pros

Sun Life Insurance Underwriting

Sun Life Insurance No Medical Exam

Did you know life insurance companies are moving away from medical exams?

Yep! It’s a trend these days and in fact, no exam life insurance is an area that’s in the process of changing. Read my post on no medical insurance to see if it’s a fit for you.

November 2016, Sun Life Insurance Canada announced a new underwriting process that includes fewer medical tests for applicants and changes to life insurance products. 

This change occurred to meet the revised tax rules that came into effect in 2017.

Individuals who apply for life insurance and critical illness insurance will no longer be required to undergo certain medical tests such as electrocardiograms or cardiac stress tests, blood work, HIV testing, or provide urine and saliva samples during the underwriting process.

Tests will only be required for older individuals who apply for larger coverage amounts. Sun Life is performing underwriting based on medical questionnaires, research, and data review to assess policy risk.

Sun Life Insurance Pros

Sun Life Insurance Application Process

Because Sun Life Insurance has an avalanche of insurance products I’m concentrating on their application process for life insurance. 

Hey, I have places to go and people to see!

At first, I saw there was a 7 step process and I thought oh no!

Unfortunately, some life insurance companies don’t provide you quick access to their rates. Not the case for Sun Life.

They display rates after you supply VERY little personal information – they don’t even ask you for your email address. 

Sunlife Insurance also provides the functionality of comparing terms and types of insurance. COOL! It’s quite honestly one of the best tools I’ve seen on the market.

That being said, these quotes are based on VERY little personal information.

Whether you actually qualify for them is an entirely different thing. 

Sun Life term life insurance quote

Always Compare With An Independent Agent

NOTE** If you're speaking with a  Sun Life Advisor, you should be aware that many of them are captive agents. 

That simply means they are only allowed to quote and sell you Sun Life products. For example, if you get a quote from a Sun Life advisor for personal health insurance, that same agent won't be able to provide you with a Great West life health insurance quote to compare.

An independent insurance agent from Policy Architects can quote you from many different insurance companies (including Sun Life). If you happen to get a quote from your Sun Life Advisor, give us a call to see if we can do better? My bet is we can!

A captive agent is an insurance agent who only works for one insurance company…but cannot help a client who does not need or does not qualify for that company’s products. The parent company may push its captive agents to sell certain policies or meet certain sales quotas.

Read more: 

 

Captive Agent, Investopedia

Sun Life Insurance Pros

Sun Life Insurance Pros

Financial Stability 

Sun Life Insurance has been around for more than 150 years!

Not only do they have an A rating with AM best, but they're a huge presence in Canada and Internationally.

If one of your primary concerns is a strong financial foundation...

...well then you won't do better than Sun Life Insurance! 

Excellent Suite of Insurance Products

Yes having a one stop shop for your insurance needs is pretty darned nice. Hey who doesn't want to eliminate paperwork and hassle. 

Not to mention the fact Sun Life Insurance is a GREAT company. 

Ease of Sun Life Insurance Application Process 

As with many insurance companies today, Sun Life Insurance has an electronic application. This can be filled in with the assistance of a Sun Life advisor or your independent insurance agent.

Transmitting your information electronically to the insurance company drastically speeds up the underwriting process and makes it easy to apply for life insurance.  

Customer Service 

Though there are some negative comments, Sun Life Linsurance seems to have responded to all recent complaints to the Better Business Bureau. 

Still for such an established company, you expect to see a higher rating than 1.5 stars in the area of customer reviews.

To be frank most of these reviews are connected to Sun Life Group Benefits and the timely processing of claims. 

So I don't think of this as a serious issue. As I mentioned above - it's tough for large insurers to maintain a spotless customer service record. 

Sun Life Insurance Pros

Sun Life Insurance Cons

Term Life Insurance is Pricier than Their Competitors 

Hmmmm well Sun Life Insurance isn't the cheapest life insurance company on the market...but it's not the most expensive either. Just remember, saving $10-20 per month can save you thousands over the life of your policy!

Most Sun Life Insurance Advisors are Captive Agents 

I'll repeat this again.

Sun Life Advisors are NOT going to direct you to any products other than Sun Life.

Clearly, they are professional and know how to help their clients , but they are limited to Sunlife insurance offerings. It's true, they have a tremendous offering but what happens if you have a health issue or condition that another carrier might look at more favourably? 

Will your Sun Life advisor bring this to your attention? Nope.

Sun Life Insurance Pros

Is Sun Life Financial Right for YOU!?

Now here’s the million dollar question!

Sure Sun Life Insurance is a monster company – one I am sure you are familiar with.

That said, there are many, many companies who offer similar products. Finding a policy that works for you is a very personal process. 

Why don’t you get your Sunlife life insurance quote and then give us a call to see if we can do better? My bet is we can!

IMPORTANT* Please note, Sun Life Advisors are captive agents which means they are only allowed to quote and sell you Sun Life products.

What you want is an independent insurance advisor like Policy Architects who can give you quotes from many different insurance companies (including Sun Life)…

…and more importantly, actually sell the better one to you. 

Get in touch with Us Today! Click the button below to get a free quote or schedule a call here.

James Heidebrecht sun life reviews

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