Policy Architects
Life Insurance Company Reviews Category
ivari assurance

Ivari Assurance - What's Their Story? 

If you are looking for Ivari Assurance – chances are you live in Quebec and are searching Ivari Assurance Vie (French).

This company may seem like the new kid on the block but nothing could be further from the truth.

In reality, Ivari is TransAmerica Canada rebranded.


So let’s dig a little deeper into their story to reveal the true nature of this awesome life insurance company.

Why You Should Take My Advice! 

My name is James Heidebrecht and I am the founder of Policy Architects. We spend a lot of time working with people just like you.

Canadians who know that a little planning goes a looooong way. Hey, let’s face it no one wants to talk about death. It’s one of those taboo subjects. So much so that people will go ou of their way to deny that it will ever happen.

The thing is it will! The one guarantee in life is death and taxes.

So with that said, what happens to your family if your paycheck suddenly stops? Well if you are like most of us – nothing good.

Sadly there are families that even have to sell their home when a loved one dies unexpectedly. Life insurance keeps this from ever happening.

Finding the RIGHT insurer for your circumstances keeps your loved ones from falling through the cracks and Policy Architects can get you the BEST possible rates.

The Evolution: From Transamerica to Ivari Assurance 

The roots of Transamerica go back to 1904 when A.P.Giannini founded the bank of Italy in San Franciso, CA which later became Bank of America!

He formed a holding company for the banks in 1928 called the Transamerica Corporation.

The business model expanded when they acquired the Occidental Life Insurance Company in 1930. They also got into the film business (United Artists), aviation (Transamerica Airlines) and the car rental business (budget rent a car).

This behemoth of a company built the Transamerica pyramid in San Franciso in 1972 as a sign of its strength.

By the 1980s Transamerica decided to pare down its business interests opting to focus exclusively on financial services.

In July 1999 Aegon, a dutch insurer acquired the company and Transamerica Occidental became Transamerica Life Insurance Company in 2008.

Transamerica Life Canada Acquired by Wilton Re and Ivari Assurance Was Born

In October 2014 Wilton Re acquired Transamerica Life Insurance Company and they became Ivari Assurance. 

So when you check out their rates, rest assured they are not newbies. This prestigious company has been conducting life insurance business for the past 80 years in Canada. 

Transamerica Life Canada is branching away from its multinational parent company Aegon N.V., under an agreement announced on Thursday in which the majority of Aegon’s operations in Canada will be sold to Bermuda-based life reinsurance company Wilton Re Ltd.

Wilton Re acquires Transamerica Life Canada, Investment Executive

Ivari Assurance: Do They Offer the Same Products in Quebec? 

If you know anything about Canada you know we have strong French roots.

Any life insurance company that wants to do business in Quebec needs a French site and Ivari has gone to this expense.

So does Ivari Assurance offer different products and sevices in Quebec?


As far as I can see the offering is identical:

If you want to know more about Ivari Assurance click below and read my full review!

Call Policy Architects BEFORE You Speak To Ivari Assurance

All life insurance companies are NOT created equal. They all have areas where they specialize. For example, Ivari Assurance has a lenient weight and build chart.

They also have competitive underwriting! So if you have a well managed medical issue like high blood pressure it’s likely we can get you a solid standard rating if you are otherwise healthy.

The issue I run into with most clients is they read about a company online and get attached to the idea. That’s great in theory – the problem is it may be an insurer that’s tough on diabetes and they are a diabetic.

A mistake here can mean that this client pays THOUSANDS more over the course of their term. The devil is in the details.

That’s where we come in. You need a solid independent agent that cares and knows the ins and outs of these companies.  Give us a call today! We can help you save some serious cash and hassle.


James Heidebrecht Ivari Assurance

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1 comment

We Love Term Life Insurance Canada: Why You Should Too! January 10, 2020 at 4:03 am

[…] She hemmed and hawed at getting her physical done afterward- but the good news is everything turned out a-ok and she got a standard rating with Ivari! […]

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