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Ivari Canada: Summary Review of This Awesome Life Insurance Company

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Ivari Canada

Ivari Canada: Summary Review of This AMAZING Insurer 

James Heidebrecht Ivari Reviews 2020

Ivari Canada provides 5 star coverage. They are one of my favourite insurers. BUT if you are looking for a vast selection of permanent products they may not be the carrier for you. 

James Heidebrecht Founder of Policy Architects

Ivari Canada Basic Life Insurance Rates 2020 

I am going to start off sharing some rates with you. At the end of the day this is what people are most worried about. 

The good news is life insurance is much more affordable than you know. Especially if you think about what you get in return. 

While Ivari Canada isn’t the cheapest insurer on the block, their products are awesome and their financial backing is solid. 

For the purposes of this article I am going use 10, 20 and 30 year terms for people in average health throughout the decades. I used $500k in coverage because it’s the amount I see clients take out most often. 

I also didn’t provide rates specific to Ivari, I selected the low side of general rates, because at the end of the day you should pick the company that gives you the best price for your unique circumstances. 

Even if you’re sure Ivari Canada is the right insurer for you, speak to an independent agent to see if you can do better. 

10 Year Term

Standard Nonsmokers $500K Coverage

ivari Canada Rates
  • Males 20 - 29:  $22 /per month
  • Females 20 - 29:  $15/per month  
  • Males 30 - 39:  $22 - $26/per month
  • Females 30 - 39:  $16 - $20/per month 
  • Males 40 - 49:  $27 - $55/per month 
  • Females 40 - 49:  $21 - $39/per month
  • Males 50 - 59:  $60 - $161/per month
  • Females 50 - 59:  $42 - $111/per month
  • Males 60 - 69:  $180 - $535/per month
  • Females 60 - 69:  $125 - $384/per month
  • Males 70 - 75:  $592 - $1468/per month 
  • Females 70 - 75: $434 - $1141/per month 
30 Year Term

Standard Nonsmokers $500K Coverage

ivari Canada Rates
  • Males 20 - 29:  $36 - $45/per month
  • Females 20 - 29:  $25 - $33/per month  
  • Males 30 - 39: $46 - $83/per month 
  • Females 30 - 39: $35 - $63/per month 
  • Males 40 - 49: $90 - $224/per month 
  • Females 40 - 49: $68 - $150/per month 
  • Males 50 - 55: $247 -$423/per month
  • Females 50 - 55: $176 - $304/per month 
  • Males 56 - 59: Above Maximum Age 
  • Females 56 - 59: Above Maximum Age 
  • Males 60 - 69: Above Maximum Age 
  • Females 60 - 69: Above Maximum Age 

Ivari Canada Financial Rating 

Ivari isn’t a new insurer. They were originally Transamerica Life Canada and they’ve been in the life insurance business for nearly 80 years.

With more than 500 employees and assets under management of $10 billion they are one of the big players…

…and as you can see they have sweet ratings too. 


Fitch Ratings gave A+ Insurer Financial Strength (IFS) rating to Wilton Re and Ivari


AM Best gave A+ Financial Strength Rating (FSR) and Long Term Issuer Credit Rating (ICR) of A to Ivari Canada 

The rebranding required 45,000 person-hours to complete,” he says. “We had to look at changing all of our external correspondence because we were only licensed to use the Transamerica name for a short period. We had to mobilize teams across the entire organization and make sure that anything that was external had the ivari name. Internally, we had to ensure we delivered a consistent experience to all our associates via our intranet site so that they could get behind the new name and brand.”

What’s in a Name? Advantage Magazine 

Ivari Canada Pros & Cons 

Life insurance works like everything else, there are positives and negatives when it comes to every company. Even if I absolutely love Ivari, it’s not the right insurer for everyone. 

One thing I want to make clear to all my clients. Using an independent life insurance agent gives you access to all the best companies in Canada. Each and every insurer has different policies and niches which means some are more lenient than others for specific situations. 

If you have a medical condition or are in your older years, this becomes increasingly important and can save you 10’s of thousands over the course of your term. 

So what are Ivari Canada’s pros and cons? Perusing a company’s strengths and weaknesses will help you make a solid choice. 


  • Excellent Claims Experience 
  • Robust Underwriting 
  • Financially Solid 
  • Great Universal Life Product That Is Affordable 
  • Ease of Application Process 
  • Strong Community Based Culture 
  • Unique TERMSelect 30 Product 


  • Term is More Expensive 
  • Ivari Has Lower Issue Ages 
  • No Whole Life Coverage 
  • Customer Service  Was Dinged 

Call Policy Architects Today

If you are considering buying a policy from Ivari Canada then be sure to call me today. I am an independent life insurance agent and my advice is free. 

Unfortunately, if you call an insurer directly they won’t give you info about competitors. Hey, they want you to buy their products after all – it makes sense – for them. 

At Policy Architects, we consider you to be a client for life. We want to make sure you get the best possible coverage for the least amount of money. 

Get in touch with us today! Click the button below to get a free quote or schedule a call here.


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